It’s been nearly 4 years since my first prospect call.
Since then, I have reached out to thousands of people and spoken on over 350 prospect calls through different mediums.
All those calls taught me how important it is to master the art of communication.
Being able to hold meaningful conversations will help you a lot in prospecting.
And I am going to share four important tips from my experience that have helped me convert complete strangers to clients.
Establish yourself as an authoritative expert in your niche.
When you are able to hold a conversation in your field of expertise confidently and clearly share how what you do will benefit the prospect, it establishes you as an authentic and credible professional.
And that’s your first goal when you hop on a prospecting call.
By sharing your knowledge in a meaningful way and in easy-to-comprehend chunks, you can easily beat the 80% to 90% of freelancers who can’t get their thoughts together.
What are you afraid of?
Is it your own self-doubt and your fear of rejection? It’s time to change that. You simply won’t fail if you know what you’re talking about and can clearly share how you can help the prospect. That’s a winning combination.
Don’t justify your prices or commercials.
It’s all about maintaining equilibrium.
When you are offering a premium service, your rates will be premium. However, it shouldn’t be your words that indicate your rates are expensive. It should be the overall experience – From the first interaction to the conversion, you need to give your best possible.
The better impression you create in the beginning, the less you need to talk, explain, and justify. Because a smart prospect would already have an idea about what they are signing up for.
Speak to the prospect as clearly as possible, and put forward a meaningful conversation, and that will help you avoid all the gibberish other freelancers need to say in order to convert a prospect.
And your conversion rate will always be higher.
Be different, stand out, and leave a strong impression.
As I mentioned earlier, most freelancers have a really tough time confidently and comfortably holding meaningful conversations with prospects. They go “ah,” “ha,” make random pauses, and talk gibberish to fill the gap while they collect their thoughts while speaking with the prospect.
Why? Because most freelancers don’t do research, or collect enough information about the prospect to formulate their script, or organize their thoughts that will help them present their solution or offer effectively and convincingly.
You need to avoid being or sounding boring to the prospect, as that will get you a sure “no” from the client.
You need to play to your understanding, skill, and expertise to keep the conversation interesting, meaningful, and attention-grabbing; get the prospect involved in the conversation as much as possible.
Ask questions, give feedback, share opinions, recount past experiences, and pose any relevant viable queries to keep things entertaining and on topic.
The more you focus on the prospect and get them involved in your conversation, the more you will stand out in the prospect’s mind. If you are successful in doing that, it is more likely that the prospect will be working with you now or in the future.
Build your self-confidence and stop overthinking.
When you have prepared for a prospect call and worked on a few projects, you will have more confidence in your abilities.
With this confidence, you’ll be ready to hop on more calls, boosting the chance of generating more revenue and fueling your future growth and success.
When you are confident and have more clients and opportunities, you also have mental peace. Your mind is not empty, so it doesn’t wander or overthink things.
When you have nothing to do, no work, and no money, the only things you have are useless thoughts, and those thoughts can damage your personality. You can easily get used to overthinking things and forming opinions that are completely far from reality and truth, and this will hurt your growth potential.
That’s why you should work on your confidence and get busy with prospect calling.
The Brief Overview
Reach higher profits through prospecting calls! Making sales calls is an effective way to connect with potential customers, build relationships and deliver results. It requires a lot of effort and strategy to make sure that your prospects are engaged during a call and that you get the most out of it. With the right approach, you can increase customer loyalty, create new opportunities for revenue growth, and boost your bottom line.
Prospecting calls allow freelancers to reach out to potential customers with specific offers tailored to their needs. When done correctly, these calls can be very powerful in building brand recognition, and customer trust, and increasing sales performance. By taking the time to research target audiences and develop relevant messages for each individual buyer persona, freelancers can ensure that they’re making meaningful connections with leads who could become long-term customers.
When it comes to succeeding as a freelancer, it relies on you, your skill, and your ability to improve. Your success story starts with you, involves you, and you have complete control over everything, so take advantage of this and build yourself up for success.